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Real people talk

Real people talk

People like people, so talk like one

Simplify your why Customer-focus Messaging w/mission Web design that works Real people talk

Simplify your whySimplify your why

+1+1

More "you", not less

See why those who hide their personality go against the three main principles of buying behavior

Christine McMullin

Christine McMullin

Real people talkReal people talk

Wanna sell more? Think of your worst teacher

The best lessons you learn about communication can be how not to do it.

Christine McMullin

Christine McMullin

Simplify your whySimplify your why

+1+1

A drunk guy gave me my favorite writing advice

It's all about getting out of your own head and being more "you"

Christine McMullin

Christine McMullin

Simplify your whySimplify your why

+2+2

Your "About" page isn't really about you

And how much more people spend when you have a great one

Christine McMullin

Christine McMullin

Simplify your whySimplify your why

+1+1

Why other people are the key to your success

Having other people brag about you is the key to your success.

Christine McMullin

Christine McMullin

Real people talkReal people talk

Are you doing this act to refine your value?

A simple reframing can help you see your clients' pain points in a new way

Christine McMullin

Christine McMullin

Real people talkReal people talk

Want to sell more? Interview yourself

This "one weird trick" will help you show up better online

Christine McMullin

Christine McMullin