Welcome to Your Brand Better

Weekly insights to sell yourself without selling out. For founders, entrepreneurs, coaches & consultants who are the face of their brand to effectively connect & sell online.

Who is Your Brand Better for?

Your Brand Better is for:

Founders: you are the face of what you sell and you want your digital presence to live up who you are.
Coaches: you provide specialized coaching & you don’t want to sound like all the rest of the businesses out there, but aren’t sure how to distinguish yourself.
Consultants: you offer a personalized service, but need help marketing your services and yourself.

In Your Brand Better, I show you how to connect with your audience, feel proud of your online presence, and market confidently.

Who am I?

Your Brand Better is written by Christine McMullin. Here’s a little about me:

Content strategist at the top for 11 years. I’ve worked at Fortune 500 consultants (the kind that might get angry if I namedropped them here) as one of those pricey consultants on projects with $2M price tags.
College writing professor for 23 years. I’ve helped 2400+ students understand how to communicate and connect with their audience in real-world projects.
Branding perfectionist for decades. I’ve taken over $15,000 of courses and memberships to find the best tips and ideas, so you don’t have to.
Driven to help people who do good do well. From a family of small business owners, coaches, and consultants, I’ve seen them try to “do it all” and burn out, so I’m giving away my knowledge to help contribute to success.

I’m a firm believer that you don’t have to be an expert in everything and marketing has a set of skills you can learn—one at a time. I’d love to help you better your brand, one tip at a time.

My promise to you

At Your Brand Better, I promise to:

Not waste your time. I’ve learned tips in the trenches of tech and in the classroom, I’ll boil them down to 5-7 minute reads so they’re accessible to you.
Not miss a week. You consistently show up in your business, I’ll consistently give you ways to get better.
Not talk in corporate word salads. You have too much to do to translate yet another set of bullshit talking points. I’ll distill the best advice to talk directly to your ideal customer—from Aristotle to Apple—so that it’s easy to understand and easy to implement.

As a reader, you can check for Your Brand Better issues here—or wait for them to be delivered right to your inbox once a week. If you ever find that it’s not interesting or actionable, unsubscribe or simply reach out and email me at [email protected], I read every single response.