Welcome to Your Brand Better

Biweekly insights to sell yourself without selling out. For founders, entrepreneurs, coaches & consultants who are the face of their brand to effectively connect & sell online.

Who is Your Brand Better newsletter for?

Your Brand Better is for:

  • Founders: you are the face of what you sell and you want your digital presence to live up who you are.

  • Coaches: you provide specialized coaching & you don’t want to sound like all the rest of the businesses out there, but aren’t sure how to distinguish yourself.

  • Consultants: you offer a personalized service, but need help marketing your services and yourself.

In Your Brand Better, I show you how to connect with your audience, feel proud of your online presence, and market confidently.

I talk about 5 main topics

Since my whole thing is simplicity, I will mostly talk about these things:

  • Simplifying your why—cutting through the noise and clarifying your brand (or your “why”)

  • Putting the customer first—understanding what your customers actually need and want.

  • Talking like real people—ditching corporate-speak and the fluff and connecting authentically.

  • Web design that works—seeing fundamentals that work to create a simple, high-performing digital business card (your website).

  • Messaging with a mission—telling your unique story and purpose, to make your story into part of your customers’ solution.

You’ll see these tags across my posts, but if you’re especially interested in hearing about something I haven’t touched on, reach out!

Who am I?

Your Brand Better is written by Christine McMullin. Here’s a little about me:

  • Content strategist at the top for 11 years. I’m one of those pricey consultants at several worked at Fortune 500 consultants (most recently Microsoft) who simplifies brands with a $2M price tag.

  • College writing professor for 23 years. I’ve helped 2400+ students understand how to communicate and connect with their audience in real-world projects.

  • Branding perfectionist for decades. I’ve taken over $15,000 of courses and memberships to find the best tips and ideas, so you don’t have to.

  • Driven to help people who do good do well. From a family of small business owners, coaches, and consultants, I’ve seen them try to “do it all” and burn out, so I’m giving away my knowledge to help contribute to success.

I’m a firm believer that you don’t have to be an expert in everything and marketing has a set of skills you can learn—one at a time. I’d love to help you better your brand, one tip at a time.

My promise to you

At Your Brand Better, I promise to:

  • Not waste your time. I’ve learned tips in the trenches of tech and in the classroom, I’ll boil them down to 5-7 minute reads so they’re accessible to you.

  • Not miss a week. You consistently show up in your business, I’ll consistently give you ways to get better.

  • Not talk in corporate word salads. You have too much to do to translate yet another set of bullsh*t talking points. I’ll distill the best advice to talk directly to your ideal customer—from Aristotle to Apple—so that it’s easy to understand and easy to implement.

As a reader, you can check for Your Brand Better issues here—or wait for them to be delivered right to your inbox twice a week. If you ever find that it’s not interesting or actionable, unsubscribe at any time or simply reach out with constructive criticism or hate mail to [email protected], I read every single response.